I’m compelled to thank the good folks at L’Oreal – excuse me, L’Oréal, with an accent aigu – for stepping up to the plate and addressing these uncertain times.
What L’Oréal tells us in their recent commercial – with no uncertainty – is that all we need to do is…
“Bambify your lashes”!
Wow! Not only am I getting a solution in these uncertain times, but I’m learning a new word:
And since I love words, I decided to dig deeper.
“Bambify” comes from a noun, creatively used by L’Oréal as a verb.
This is called “verbing.”
The noun is “Bambi.”
“Bambi” is a shortened form of the Italian word “bambino,” with means “child”:
“Bambi” was the name chosen by author Felix Salten for the lead character in his 1923 novel, Bambi, a Life in the Woods (German title: Bambi: Eine Lebensgeschichte aus dem Walde). The novel traces the life of Bambi, a male deer, from his birth through childhood, the loss of his mother, the finding of a mate, the lessons he learns from his father, and the experience he gains about the dangers posed by human hunters in the forest.
Apparently the book did well enough to interest Walt Disney, who in 1942 released his animated film version of the story, Bambi. It, too, did well, and is still watched today, as is its sequel Bambi II, released by Disney in 2006.
The word “Bambi” – a child-like cartoon character – became part of our lexicon.
What does all this have to do with L’Oréal making the world a better place by bamibfying our lashes?
Here’s the Disney Bambi film, and a closeup from the cover:
See Bambi’s eyelashes?
L’Oréal has created this new mascara so users can bambify their eyelashes and look like the character in Bambi: Eine Lebensgeschichte aus dem Walde!
No, no, I mean in Walt Disney’s Bambi!
For just $10.99…
You, too, can bambify your eyes with L’Oréal’s Bambi Eye Washable Mascara, Lasting Volume.
You, too, can purchase a product whose name infantilizes women…
By encouraging us to emulate a child-like cartoon character with long eyelashes!
Just dip your mascara brush into these ingredients…
And we’ll be doe-eyed…
With “curled, volumized, lifted, elongated, separated, defined, clump-free lashes”!
We’ll be happy, and fulfilled, and able to face whatever life throws our way!
All for just $10.99!
Unless Bambi actually stands for Ballistic Attack Missile Ballast Initiator…
In which case, I got this all wrong.