When They Finished Shooting This Commercial, Were They…

I’m of the old school – maybe really old school – of thinking that…

There are some human activities that should not be shared.

Flossing your teeth at a restaurant table is one.

Picking your nose…enough said.

And another human activity that should not be shared – I say this as strongly as possible – is this:

What’s she doing?  I’ll talk about that in a moment.

First, let’s set up the scene.

It’s family dinner time.

We’ll start with #1, our Fantasy Family – everyone eating, enjoying each other, sharing stories about their day, smiling and connecting.  Quality time:

Now we’ll move on to #2, our Reality Family – everyone eating, on their devices, smiling and not connecting, at least not with each other:

Now here’s Family #3 having dinner, everyone eating, but this time sharing the same device – the television:

Let’s stay with Family #3.

They’re eating dinner and really focused on the TV.  A commercial comes on, and at eight seconds in, they all see this:

She’s the same woman seen above, but now you get the big picture:

She’s sitting on a toilet.

She’s sitting on a toilet, talking about…

“Pooping.”

During the dinner hour.

And this isn’t a one-off – she’s joined by other toilet-sitting, poop-talking women:

During this 60-second commercial we’re treated to a number of statements, such as:

“I’m comfortable talking about poop.”

“I love pooping.”

“Don’t be shy about pooping.  Pooping is powerful.”

Because I knew you’d want to know, I counted the number of times we hear the word “poop,” or some variant, in this 60-second commercial:

That’s about once every three seconds.

Here are more of those statements:

“I’m a woman, and I poop.”

“I’m a woman, and I poop.”

“I’m a woman, and I poop – regularly.”

We’re also treated to the bowel movement euphemism “#2,” both in the voice-over, and here:

So we now know that this 60 seconds of magic is brought to you by Garden of Life, a company that makes probiotics, which are described on some websites as follows:

“Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut flora.  Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases.  There is little evidence that probiotics bring the health benefits claimed for them.”

But the Garden of Life commercial doesn’t mention that, probably because the actresses are too busy saying…

“You poop, girl.”

“I poop, she poops, all women poop.”

“This is my favorite part of the day.”

This last referring, of course, to the woman’s time on the toilet.

There are two other women in the commercial, but they are not sitting on toilets:

I mention them because the one on the left in the pink bathing cap will make a later appearance you do NOT want to miss.

I’ll also mention that none of the women ever say the words “Garden of Life” or “probiotics.” 

“Poop-splaining,” yes.  “Probiotics”?  No.

It’s almost as if the advertising agency who created this commercial did two separate commercials and spliced them together.  One for Garden of Life, and the other – some sort of video manifesto about being not just a woman, but a proudly pooping woman.

And speaking of the advertising agency, I wish I could have seen the casting call announcement when they were looking for these actresses.  I’m imagining…

A bit of research revealed that Garden of Life’s ad agency is Humanaut, and their motto is, “Poop today, penises tomorrow!”

My research also revealed that some media outlets made a…stink?  About the “poop-powerment” commercial:

According to the article,

“‘We made an ad talking about how in the year 2021 women and commercials should be okay talking about poop,’ explained David Littlejohn, Humanaut Chief Creative Director.  ‘And then to our surprise we had our ad rejected by several networks, telling us it’s still not okay for women to use a four-letter p word ending in oop.’”

That was the good news…for some viewers.

The bad news, for Family #3 and the rest of us:

This commercial is running through the end of the year.

I started this post by suggesting I think there are some human activities that should not be shared.

Remember that lady in the locker room – the one wearing the pink bathing cap?

At the very end of the Garden of Life commercial, she gets the last word.

We’ve seen that Garden of Life does think this human activity should be shared.

And – apparently – this human body part, as well:

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