Winemaking is considered an art form, but it behooves us to note that writing descriptions for wine bottle labels has become an art form, as well.
I’ve read numerous wine bottle labels while consuming numerous glasses of wine, so I can say with some authority that this form of writing requires hard work, imagination, and a mastery of obfuscation.
Take, for example, these descriptions from labels of California Zinfandel wines in a recent magazine article:
Lush and textural, with peppery blackberries, mocha, and mineral undertones.
What does this mean?
My trusty dictionary verifies that one meaning of “lush” is “a drunkard, an alcoholic,” which seems like a strange word to encourage me to drink this beverage. And “mocha” is “a choice variety of coffee,” which I sure don’t want sobering me up when I’m drinking wine.
Here’s another description:
A gravelly layer full of black pepper and tobacco under generous sweet plum and berry fruit.
“Gravelly” – it tastes like my driveway? And wow – since when is “tobacco” a good thing?
How about this one:
Vibrant, briary berries mix it up with violets, mocha, and espresso through an endless finish.
When I looked up “briary,” my dictionary referred me to the word “brier,” there apparently being no such word as “briary.” I guess wine description writers have a license to make up words. Like “zinfandel” – “a word of unknown origin,” which means somebody made that up, too.
And as for “brier,” where the dictionary referred us: “a tangled mass of prickly plants.”
Yum, yum, pour me some more of that.
Let’s get down to basics. The dictionary defines “wine” as “a fermented juice of grapes,” yet there’s a veritable produce section included in these descriptions. In addition to the aforementioned blackberries, sweet plum, and berry fruit, various labels advise us we’ll encounter “dark plum, blueberry and raspberry” or “red-fruited beauty” or “blue and black fruit.”
The latter sounds like it was dropped on the supermarket floor numerous times before fermentation.
Always interested in learning new art forms, and figuring I’ve consumed enough wine to qualify, I thought I’d try my hand at writing a few wine descriptions. First, to round out my vocabulary, I consulted a tutorial at winefolly.com and picked up some words including fat, flabby, fleshy, and food friendly.
This sounds more like a description of me rather than a desirable bottle of wine.
Here are some other terms for neophyte label writers:
| Austere | Refined |
| Charcoal | Tight |
| Flamboyant | Toasty |
| Intellectually Satisfying | Unctuous |
I’ll bet you never knew that squished grapes could be all that.
Now thoroughly prepared, here are my efforts:
The angular, earthy, inscrutable, structured bouquet pairs well with meatloaf, kielbasa, and Mom’s tuna noodle casserole.
The insouciant aromas of peaches, tangerines, and grapefruit plus a kiwi finish will slap you upside the head and make you say, “Yo Mama!”
Mellifluous overtones and cacophonous undertones make this wine a veritable symphony of harmonious, opulent flavors.
Stone fruits are passionately present in a velvety interfusion of peach pit, plum pit, cherry pit and arm pit.
The elegant, smooth finish from the stainless steel aging barrels always complements your metal dental work.
And finally:
This jabilemno has a hint of plemtoz and oakiness that extrapolate the most discerning ramgrals.
Hey – if they can make up words, so can I.






their technician just to show up. I didn’t know better, and agreed. The technician did the work in 30 minutes, for which we paid $262, which I thought was outrageous. According to my calculator, that’s a going rate of $500+ an hour!
“Serving Oceanside and the surrounding area.”
technician, Andrew, also a veteran, arrived at 10:25am. He was impeccably polite, addressing us as “Sir” and “Ma’am.”
what we’d agreed on, less a 10% senior discount (Vets 4 You also offers a military discount), and no surprises. I hate plumbing surprises.
So, say your yard looks like the movie set for Tarzan of the Jungle and you’ve finally decided to do something about it. A quick click on the Oceanside link gives you Arbor Artistry Tree Service – voila! You can crosscheck or not as you like – Better Business Bureau, google the company’s name for reviews, look for customer comments posted on their website.
flowing: Nine Tony Awards including Best Musical; the New York Drama Critics’ Circle Award; and a Grammy Award for Best Musical Theater Album. People raved, the critics raved, and I – who’d loved musicals since I was a kid – promised myself that if the show ever came to San Diego, I would see it.
once. I thought it was an egregious a waste of time, but I understood why the bathroom humor appealed to my 14-year old nephew.
The show’s creators don’t limit themselves to bathroom humor, however; early on we learn that in the African village where the show takes place, most of the people have AIDS. There’s a thigh-slapper. And how about that song, Hasa Diga Eebowai, which translates into Fuck You, God. You’ll walk out of the theater singing that one, for sure.
who makes several appearances and goes by the name of “Butt-Fucking Naked.”
Never have so many paid so much for so little entertainment: In my case, two tickets, a whopping $345. It appears the same two seats this time around will cost and even more whopping $450.

ticipation, then the little people will count some, and you won’t have the super-affluent as the speakers that will control the elections,” said Justice Bader Ginsburg.
ferring to the little people who are also on the hook for paying you a lifetime pension, even though for most of us, pensions are a thing of the past?
court, and not nearly enough time among us little people.

For women, a job interview is like a date when the guy says “I’ll call you,” and he never does. For men, a job interview is like a date when the woman says “I had a great time,” but she’s always busy when he calls. If your love life is something less than nirvana, don’t job hunt unless you really, REALLY love rejection.
eone talk about “Systematized Management Concepts” or “Using Humor in a Termination”? Save your $1,000.



ase?
some time while I lay there thinking, “Couldn’t you, as guests in my home, have refrained for just one night? Or, since you obviously couldn’t, maybe just be quiet about it? Put a pillow over your face? Better yet, I’ll put a pillow over your face. Both your faces.”